togo1Råkade gå förbi premiären för Icas servicebutik To go på Kungsgatan i Sthlm. De bjöd på typ bröd med inbakad fyllning som var lite för salt. Butiken kändes stram och ren, mellan Pressbyrån och Seven-Eleven. Men mer personalintensiv. Jag blev sugen på att köpa chokladkaka, men det får jag bara på lördag. Priserna verkade okej. Personalen var vitklädd som i Ica-såpan. Och det är klart att Ica-såpan kommer utogo2t i To Go vad det lider. Kul att Reitan som driver Seven-Eleven och Pressbyrån får konkurrens. Några funderingar: Hur många Ica per kvarter orkar vi med? Och var ska To Go-ägarna parkera sin Maseratis och Lamborghinis?

Icas pressmeddelande avnjuts här.


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